HubSpot Integration: Basic vs. Premium

Before diving into the HubSpot Basic integration and its setup, it's helpful to understand that Postalytics offers two distinct levels of integration with HubSpot: Basic and Premium. Each is designed to give you different capabilities for automating and syncing data for your direct mail campaigns.

To learn more about the differences between the Basic and Premium Integration versions, see our help article: HubSpot Integration Overview: Premium vs. Basic Capabilities.

HubSpot Basic Integration Overview

The Basic Integration for HubSpot Contacts, Companies, and Deals is available to our Free Plan users. This integration allows you to connect your HubSpot account with Postalytics to accomplish a variety of direct mail automation tasks. With the latest 2025 update, HubSpot Basic users can now download lists and create Smart Send or Triggered Drip campaigns for Contact, Company, and Deal object types. Plus, you'll continue to receive mail events within a unique field for each mail drop, helping you track basic campaign performance.

The updated Basic Integration empowers you to:

  • Import Lists from HubSpot Contacts, Companies, and Deals for Smart Send campaigns.

  • Use Workflows, choosing from Contacts, Companies, or Deals to create and send Triggered Drip campaigns.

  • Include up to 34 unique variable data fields.

  • Sync direct mail delivery and response events for each campaign back into HubSpot for use in additional internal workflow automations.

    • Data synced back for free account users is limited to an extra property created on the object, named “postalytics_mail_drop_XXXX”

    • Mail events such as Address, Printed, Processed For Delivery, and Purl Opened are synced.

Setting Up the Basic Integration for HubSpot Contact, Company and Deal Objects

  • To get started, click “Connect” under your username.

  • Next, click “Connect App Marketplace” from the Integrations page.

  • Click “details” under the HubSpot icon.

  • Next, select “Add HubSpot Basic Integration”. Or, if upgrading to a paid account to access the Premium Integration is desired, simply click “Upgrade Today!” and follow the prompts.

  • To continue with the HubSpot Basic Integration, select your HubSpot account within the  popup window and click “Choose Account”. Logging into the HubSpot account may be required here. 

  • The next step is to name the integration with an easily recognized name and click on “Save Integration”.

Your connection is complete, and you’re ready to start building campaigns.

Return to My Integrations to view and confirm the new HubSpot Integration.

IMPORTANT NOTE: The remaining help articles for the HubSpot Basic Integration assume that this integration has been completed. Please complete this before proceeding with building out any integrated campaigns.