Postalytics has built a powerful ActiveCampaign integration that enables marketers to add high impact postcards and letters to ActiveCampaign Automations for many common use cases.
To create an ActiveCampaign Triggered Drip Campaign in Postalytics, you can use ANY Postalytics plan. There’s no need to change plans, you can use whichever plan makes sense for your sending volume and feature needs.
The direct integration of Postalytics into ActiveCampaign CX Apps (reviewed in this section) is currently available in all ActiveCampaign plans. You can check current ActiveCampaign plan feature sets on the ActiveCampaign pricing page.
There are several integration possibilities with ActiveCampaign that can help to create automated workflows that generate high ROI postcards and letters. Postalytics Triggered Drip Campaigns now work with ActiveCampaign automations via the CX Apps feature now available in all ActiveCampaign accounts.
What does this mean? Essentially you can send personalized and tracked direct mailers to your ActiveCampaign Contacts on a fully automated basis, with your imagination being the only limitation. Some examples of common workflows include:
- Sale announcements with specials/coupons
- Post purchase thank you/review request
- Abandoned shopping carts
- Email inactives or unsubscribers
- Birthdays/anniversaries/contract renewals and other date driven mailers
- Existing customer upsell/cross-sell
- Disengaged customer winback campaigns
In order to setup the ActiveCampaign/Postalytics direct mail integration, all you need:
- A Postalytics account
- An ActiveCampaign account
- A Postalytics ActiveCampaign Triggered Drip Campaign
- An Active Campaign Automation
That’s it! There’s no need to download any special software or buy anything else. Your basic Postalytics and ActiveCampaign accounts give you everything you need.
You can also use the Zapier Integration with Postalytics and ActiveCampaign, but we think you’ll find this direct integration to be more powerful, faster and ultimately easier to use.