Postalytics makes it easy to trigger direct mail from ActiveCampaign Automations. Now, marketers can send individual pieces of direct mail (letters or postcards) without human intervention, 24×7. After a little bit of setup, direct mail is printed, mailed and tracked when conditions in ActiveCampaign trigger Postalytics.
Postalytics uses the ActiveCampaign CX Apps feature to automatically enable your Triggered Drip Campaigns to be accessible within ActiveCampaign Automation.
To get started, you’ll need to create a Postalytics Triggered Drip Campaign, using the Triggered Drip Campaign Wizard. Start from the top menu navigation: Campaigns > New Campaign > Triggered Drip > ActiveCampaign. The Wizard will walk you through each step in creating the campaign.
Be sure to name your campaign something that will be recognizable and make sense to work with the automation that you’re building in ActiveCampaign.
When you complete your Triggered Drip Campaign, it will automatically be placed in our unique “Test Mode” status. This enables you to trigger test contacts from ActiveCampaign that will generate PDF only mailers. The PDF’s are fully formed mailers that ARE NOT actually sent to the print/mail network and do not cost you any direct mail credits to use.
You can trigger as many contacts as you wish with the campaign in Test Mode. You can also toggle between test mode and live mode as often as you’d like, in case you need to modify your automation after it is published (or modify the template being used in the campaign).
When you’re done testing and ready to go live, just toggle the Postalytics Campaign to “live mode”. If you need direct mail credits (minimum 100 to start a campaign), you’ll be prompted to purchase them first, then you can toggle the campaign to live mode.
Next, open up your ActiveCampaign Automation, set your trigger, then click the plus sign to “Add an Action” to indicate that you want to trigger a mailpiece. Scroll down the right hand panel to Postalytics and select 'Send Direct Mail Postcards and Letters with Postalytics' in the CX Apps section.
In order for the mailers to be properly formatted, you must “map” the data fields between your ActiveCampaign Contacts and your Postalytics Triggered Drip Campaign. This will enable the proper name and mailing information to be delivered to Postalytics, along with any personalization data that you’re template is using to drive a personalized mail experience.
If this is the first time you’ve used the ActiveCampaign Postalytics integration, you’ll need to “Connect New Account” to create the link between the two apps. Just click 'Connect New Account' and copy/paste the “Authorization Header” from the bottom of your Postalytics Profile page:
If you’ve already entered your Authorization Header, proceed by clicking 'Select'.
Next you’ll select the Postalytics Triggered Drip Campaign that you’re using in this automation. It is important to choose the right campaign, for obvious reasons.
And finally, you “Map” your ActiveCampaign fields to the corresponding Postalytics fields.
Note: We highly recommend mapping “Email” in ActiveCampaign to “Email address” in Postalytics. This will enable you to later use Postalytics Delivery and Response Events in additional ActiveCampaign Automation steps.
If you want to set up your ActiveCampaign Contacts and Automations to consume Postalytics Event Codes (to do things like trigger other automations upon mail delivery or upon response, etc.), we’ve built this help doc for you:
Note 2: At a minimum, First Name, Last Name, Address, City, State and Zip Code fields must be mapped. These are the minimum required to mail. You can map up to 10 personalization fields to 'Var Field 1-10'.
In order to test your automation, change the status to “Active” from “Inactive”. You’ll be able to trigger one or more test contacts as a result.
Now, you’re ready to fire off some test contacts and make sure that they’re properly rendering in Postalytics. As mentioned, your campaign should be in “Test Mode” so that you don’t actually print and mail these tests.
In order to test, you’ll need to initiate the “Start” or Trigger of the automation.
In this case, we’ll add the tag “Email Quiet” to Sally Jones.
Within a few minutes, we can see that the automation processed Sally’s record by clicking 'View Contacts' in the upper right hand corner of the Automation.
Next, we’ll check to see if the contact information properly posted to the Postalytics Triggered Drip Campaign.
Open up the Triggered Drip Campaign Dashboard by clicking on the 'Test Mode' button, then click 'Preview Created Mail' in the upper right hand corner.
If you see a mailer, that means that the test record was passed through to Postalytics. You can click on 'Preview Created Mailpiece' to pull up a full PDF of the mailer.
When you’re happy with the results, you can flip your Postalytics Triggered Drip campaign to Live Mode, and then purchase your Direct Mail Credits, if needed.
Before your campaign can be turned live, you’ll need to have at least 100 Direct Mail credits for the format that you’ve chosen. (By format, we mean the creative format/postage combination, such as 4×6 First Class, 6×9 Standard, or Custom Envelopes). If you already have credits, your campaign will seamlessly turn live.
If you don’t have at least 100 credits, you’ll need to purchase them. A pop up window will appear when you use the toggle to switch to live mode from the Campaign Dashboard. if you do not have enough credits. Select 'Purchase Credits Now' and proceed with the steps to purchase credits.
Once live, your campaign will “listen” for your Automation tool to trigger it, and send the postcard or letter you’ve chosen to each recipient with no further interaction. You can just sit back and relax while the campaigns keep rolling along.