Purchasing a vanity domain allows you to choose the domain name that your mail recipients will see and type in. You can choose a vanity domain name related to your company, such as trypostalytics.com, and reuse it for all of your campaigns, with a unique URL ending, or you can purchase a new, different vanity domain that relates to each new campaign you send.
The free domain is a generic vanity domain that is not customizable and can be used by any customer of Postalytics. If you choose to use the free domain, you’ll be required to use a unique URL ending. The free domain is a good option if you don’t need a company or campaign related domain name in your pURL string, or if you are only using a QR Code on your mailpiece, as it will not be seen by your mail recipients.