The HubSpot integration is our top integration across all plan types, offering two distinct tiers: Premium for paying subscribers and Basic for free users. Each tier determines the depth of data integration between our platform and HubSpot.
Integration Tier Overview
HubSpot Premium Integration
Our Premium Integration offers enhanced functionality, providing robust data integration and reporting capabilities.
Premium Functionality:
Two Object Integration Types:
Note: Each integration option requires its own connection setup.
List Import: Create and import lists from Contacts, Companies, or Deals to use with Smart Send Campaigns.
Custom HubSpot Workflow Extension Tool: Powers Triggered Drip Campaigns.
Workflow Extension Variables: Supports up to 34 unique variable fields.
Postalytics Mail Event Integration: Syncs mail activity within each Object Integration Type
Activity Timeline Events*:
Premium Contacts, Companies and Deals: receives all mail activity events including details, such as time of event, postage, and format, as a "Postalytics Mail Event" displayed within the timeline.
Premium Custom Objects receives only the “Mailed” event including details, such as time of event, postage, and format, as a "Postalytics Mail Event" displayed within the timeline.
*Activity Timeline Events will populate when the “Mailed” event is selected during the integration set up.
HubSpot Basic Integration
The HubSpot Basic Integration is designed for free account users and provides fundamental data syncing and workflow capabilities.
Basic Functionality:
Object Type: Utilize data for Contacts, Companies, or Deals.
List Import: Create and import lists from Contacts, Companies, or Deals to use with Smart Send Campaigns.
Custom HubSpot Workflow Extension Tool: Powers Triggered Drip Campaigns.
Workflow Extension Variables: Supports up to 34 unique variable fields.
Mail Events: Each campaign creates its own custom field to sync back mail events such as: Address, Printed, Processed For Delivery, and Purl Opened.
Data Sync Back: Limited to an extra property on the contact objects, named "postalytics_mail_drop_XXXX”.
Syncs the last known status of a mail piece sent from a campaign drop for that Contact, Company or Deal.
Feature Comparison Summary: Premium vs. Basic
HubSpot Requirements for Integration
- Access to HubSpot Lists and Workflows.
- Lightning fast List Import integration works with HubSpot Contact Lists – HubSpot CRM (all plans, including Free).
- Automated Triggered Drip Campaigns works with HubSpot Marketing Automation (Contacts, Companies, Deals, Other) – Marketing Hub Professional (or higher) required.
- Premium Custom Object Integration requires Extended Object permissions.