One of the great benefits of using Postalytics is that it is super easy to get a list of delivered mail or returned mail.* When you create a Smart Send or Triggered Drip campaign in Postalytics, each contact that mail is sent to is associated with a specific Intelligent Mail® Barcode for that particular mailer. When the USPS scans the mailpieces as they roll through the delivery process, the scans are captured and updated to your Campaign Dashboard. You can easily access this data at a cumulative or individual level within the dashboard.
*This Postalytics feature is not available for Canadian Campaigns.
From the Home page, click “Campaigns” and then “View Campaigns”
Click the 3 dot “action” button next to your mail drop and select “Dashboard”.
a.) Under Audience Click “Delivered” or “Returned To Sender”
b.) Click “Filter Results” for an on-screen list
c.) Click “Export Data” for a full list in .CSV format
*Note – if you’re campaign didn’t use First Name/Last Name as the primary identifier, but instead used “Company” for each record, you should make sure you use the Export feature. The Company Column, along with the address data, is included in the .CSV export.
You can use the filter tool in your campaign to create a list of your recipients based on any Postalytics status code. The status code choices include:
Offline Audience – Delivery Information
All Contacts (and their status)
Mail piece created
In Local Area
Processed For Delivery
Returned To Sender
Online Audience – Who Visited Your Online Pages (if you used a pURL/QR Code)
Pages – What Pages Your Audience Visited (if you used a pURL/QR Code)
As long as your Campaign and List are active in Postalytics, you can get a list of delivered mail or returned mail. The Intelligent Mail® Barcode scans are pushed from the USPS every few hours, where additional processing takes place in order to associate the scans with your contact records. If you check back every 6-8 hours, you should see refreshed data.