Agency
Getting Started
- Start here
Using Postalytics
- How to Use Postalytics Video Demo
  - Platform Demo Video
Design Templates
- FAQs
  - What sizes and formats can I use?
- Template editor
- Build Direct Mail postcards with other design tools
  - Build Direct Mail Postcards and Self Mailers With Adobe® Design Tools
  - Using Canva Designs in Postalytics
- Prebuilt Direct Mail templates
  - Prebuilt Direct Mail Templates
- Template library
  - How To Manage Your Direct Mail Template Library
  - Copy A Direct Mail Template For New Campaigns & Testing
- Custom envelopes
  - How To Create Custom Envelopes
  - How To Order Custom Envelopes
- Personalization with variable data
- Postalytics asset manager
  - The Asset Manager
Campaigns
- Campaign creator
- Campaign delivery
  - Delivery Times
  - Postage and Mail Types in the U.S.
- Smart send campaign
  - How to Send a Smart Send Direct Mail Campaign
  - Add A Mail Drop For Multi-touch Campaigns
- Triggered drip campaigns
- Automated File Campaign
- Campaign Flows
- Campaign dashboard
- Cancel a campaign
  - Cancel Mail
- Direct Mail campaign settings
  - Direct Mail Campaign Settings Page
- Archived campaigns
  - Archived Campaigns
Lists
- Direct Mail List Tips Preparation and Import
- Direct Mail lists - edit, append
- Search for contacts
  - Search For Contacts Across Mailing Lists
- Purchase a Direct Mail list
  - List Buying User Guide
- Suppression List Files
  - Suppression List Files
  - Account Level Opt Out Feature and Suppression
Integrations
Analytics
- Analytics & reports
- Postalytics tracking code
  - Tracking Code Overview
- Tracking and status codes
- Using Domains pURLs and QR codes
- Landing page personalization
  - Landing Page Personalization Options
- UTM Parameters
  - Using UTM Parameters in Postalytics
- Mailer Address Analysis
  - Postalytics Mail Address Savings Analysis
Account & Billing
- Your account
- Plans & Credits
- Profile
- Billing Activity
FAQs
Postalytics Academy
- Postalytics Academy Sign Up and Login
  - What is The Postalytics Academy and How Do I Access It?
  - Navigating the Postalytics Academy Portal
- Postalytics Academy Courses
  - Navigating Postalytics Academy Courses

Campaign Flows: Introduction

Modified on: Tue, 25 Feb, 2025 at 6:19 PM

Campaign Flows

Introduction to Campaign Flows

Postalytics Flows is the first and only workflow automation software designed specifically for multi-touch direct mail campaigns. Similar to email marketing automations and workflows, this innovative tool allows you to automate your entire multi-touch direct mail process, from campaign creation to suppression list management.

Campaign Flows enable the seamless integration of triggered drip or automated file campaigns, allowing an unlimited number of recipients to “flow” through multiple campaigns in a structured sequence. When you build a Flow, you assemble a journey for your recipients, with data-driven timing and logic of what happens. With that built-in logic, Flows can deliver mailings based on time, events, or other specified conditions, ensuring precise message timing.

Flows operate on a contact-based system, meaning each contact from the triggering campaign is tracked throughout the entire Flow. This structure simplifies the setup of complex campaign workflows.

Some of the most common use cases for a campaign flow are:

A multi-touch advertising campaign featuring several creatives staggered over a period of time. An example of this is a three touch campaign featuring drops every 30 days.
A continuous campaign drop that automatically removes users from further communications over the next year based upon response rates by adding them to a “Do Not Send” suppression lists based upon response types.
An A/B testing campaign that randomly sorts users into one of two creatives to compare response rates.
A custom campaign connection that reports data back to a third-party source outside of their current triggering CRM to use with other marketing tools via custom webhooks.

This new feature is available to our Pro and Agency account users.