The HubSpot integration is our top integration across all plan types, offering two distinct tiers: Premium for paying subscribers and Basic for free users. Each tier determines the depth of data integration between our platform and HubSpot.

Integration Tier Overview

HubSpot Premium Integration

Our Premium Integration offers enhanced functionality, providing robust data integration and reporting capabilities.

Premium Functionality:

  • Two Object Integration Types:

  • List Import: Create and import lists from Contacts, Companies, or Deals to use with Smart Send Campaigns.

  • Custom HubSpot Workflow Extension Tool: Powers Triggered Drip Campaigns.

  • Workflow Extension Variables: Supports up to 34 unique variable fields.

  • Postalytics Mail Event Integration: Syncs mail activity within each Object Integration Type

  • Activity Timeline Events*: 

    • Premium Contacts, Companies and Deals: receives all mail activity events including details, such as time of event, postage, and format, as a "Postalytics Mail Event" displayed within the timeline.

    • Premium Custom Objects receives only the “Mailed” event including details, such as time of event, postage, and format, as a "Postalytics Mail Event" displayed within the timeline.

    • *Activity Timeline Events will populate when the “Mailed” event is selected during the integration set up.

HubSpot Basic Integration

The HubSpot Basic Integration is designed for free account users and provides fundamental data syncing and workflow capabilities.

Basic Functionality:

  • Object Type: Utilize data for Contacts, Companies, or Deals.

  • List Import: Create and import lists from Contacts, Companies, or Deals to use with Smart Send Campaigns.

  • Custom HubSpot Workflow Extension Tool: Powers Triggered Drip Campaigns.

  • Workflow Extension Variables: Supports up to 34 unique variable fields.

  • Mail Events: Each campaign creates its own custom field to sync back mail events such as: Address, Printed, Processed For Delivery, and Purl Opened.

  • Data Sync Back: Limited to an extra property on the contact objects, named "postalytics_mail_drop_XXXX”. 

    • Syncs the last known status of a mail piece sent from a campaign drop for that Contact, Company or Deal.

Feature Comparison Summary: Premium vs. Basic

Feature

HubSpot Premium (All Paid Plans)

HubSpot Basic (Free Plan)

Import Contact Lists

X

X

Import Company Lists

X

X

Import Deal Lists

X

X

Import Custom Objects Lists

X


HubSpot Workflow Extension - Triggered Drip



   Contacts

X

X

   Companies

X

X

   Deals

X

X

   Custom Objects (Not WF Extension)

X


HS Workflow Extension - Up to 34 Unique Variable Fields

X

X

Postalytics Event Integration



Events in Custom Field (Per Campaign - No Filtering)


X

Filtered Events - Contact Timeline & Postal Event

X


Filtered Events - Company Timeline & Postal Event

X


Filtered Events - Deal Timeline & Postal Event

X


Filtered Events - Custom Object Postal Event (Mailed on Timeline if selected)

X


HubSpot Requirements for Integration

  • Access to HubSpot Lists and Workflows.
  • Lightning fast List Import integration works with HubSpot Contact Lists – HubSpot CRM (all plans, including Free).
  • Automated Triggered Drip Campaigns works with HubSpot Marketing Automation (Contacts, Companies, Deals, Other) – Marketing Hub Professional (or higher) required.
  • Premium Custom Object Integration requires Extended Object permissions.