Domains allows you to manage the domains used for the pURLs in your Postalytics campaigns. These domain(s) are used for the pURL/QR Code, redirecting traffic to the landing page of your choice, where the tracking code has been installed for online tracking purposes.
With Postalytics purchase a vanity domain directly in your account. Simply search for the right vanity domain and follow the prompts to purchase. Your domain will automatically be configured for use with Postalytics, and there are no other steps required. **Note: It can take up to 24 hours for a newly purchased domain to fully propagate around the internet. Please plan accordingly.**
For more details on how to purchase and setup domains in Postalytics, see our help article on Purchase Vanity Domains for Direct Mail.
Getting domains established for your campaigns is therefore really important!
There are 2 different types of domains that can be used with Postalytics:
- Vanity Domains (or vanity URLs) are domains that are used exclusively for marketing campaigns. They don’t have to sort through traffic trying to hit other web pages, like a brand’s primary domain. Vanity domains are obtained directly through Postalytics’ interface and don't require manual intervention to be used with Postalytics PURLs. Trypostalytics.com is an example of a vanity domain – we acquired it for marketing campaigns. Learn more about Vanity Domains
- Free Mailing Domain – Postalytics provides a generic Domain that can be used for any campaign. Postalytics’ free domain, p.ostal.us, will appear as an option when you are creating a campaign and you just need to select it. This does NOT need to be included in your Domains profile as it will automatically appear as an option when creating a campaign.