Using Postalytics Event Status Codes in HubSpot is an easy way to accomplish a wide variety of integration tasks. The event status codes are designed to help marketers, salespeople, and businesspeople automate the process of consuming delivery and response campaign data and initiate automations from direct mail.
Postalytics Event Status Codes In HubSpot Contacts and Companies
Postalytics will automatically send event status codes back to your HubSpot Contacts or Company Timeline when you select to receive event status codes back during the Premium Integration for HubSpot Contact Objects process or the Premium Integration for HubSpot Company Objects process.
Note: HubSpot only allows Contact and Company Objects to have this feature. Therefore, campaigns using other objects (Tickets, Deals, Custom, etc.) will not have any Postalytics event tracking.
Then, whenever you create a Smart Send Campaign using a Contact List that was imported using the Premium Integration for HubSpot Contact Objects, or you create a Triggered Drip Campaign using the Premium Integration for HubSpot Company or Other Objects, you’ll see the selected Postalytics event status codes on the Contact or Company Timeline.
Postal Mail Engagement
Choosing to receive the event “Mailed” engages the new native HubSpot Contact activity type “Postal Mail Engagement” and will automatically update each time a Contact receives a “Mailed” event type from Postalytics. Previously, this was a manual process - another helpful upgrade to save you time.
For these events, the timeline will be updated with a single event using the Postal Mail Engagement field like in the image below:
Show Event Status Codes On The HubSpot Timeline
In order for Postalytics event status codes to appear on the Timeline, Posalytics will need to be selected in Activity>Filter activity. See below:
Common Postalytics Event Status Code Use Cases
Postalytics and HubSpot can easily be used together to automate tasks that have traditionally been too hard, time consuming or expensive to attempt with traditional direct mail technology. Typically, these automation tasks involve HubSpot Workflows.
Some typical things that marketers focus on include:
Sending an email to a mail recipient based on the timing of the mail delivery
Triggering the next step in a workflow
Sending a text message to a sales rep when a mail recipient completes their online goal URL
What Are The Postalytics Status Codes?
MailPieceCreated – the mailpiece final PDF has been generated and sent to the print delivery network for fulfillment.
Addressed – some campaigns will create an event when the addressing of the mailpiece is completed.
Printed – some campaigns will create an event when the printing of the mailpiece is completed.
Mailed – the mailpiece has received the initial scan from the USPS (this is often 12-24 hours after the hand-off from the printer to the USPS).
InTransit – the mailpiece is being processed at the entry/origin facility.
InLocalArea – the mailpiece is being processed at the destination facility.
ProcessedForDelivery – the mailpiece has been greenlit for delivery at the recipient’s nearest postal facility. The mailpiece should reach the mailbox within 1 to 2 business days of this scan event. Our experience is that the majority of deliveries occur within 1 day of this scan.
**Note** Use this status code to trigger other actions based on mail delivery. For example, you can use the Processed For Delivery event, with a 2 day “Wait” in an automation sequence, to send automated messages out to coincide with mail delivery.
ReRouted – the mailpiece is re-routed due to recipient change of address, address errors, or USPS relabeling of barcode/ID tag area.
ReturnedToSender – The mailpiece is being returned to sender due to barcode, ID tag area, or address errors.
pURLOpened – the recipient has visited their pURL. Each visit will trigger a new event.
pURLCompleted – the recipient has visited their Goal URL. Each visit will trigger a new event.
Status Codes for Canadian Mailings
Because Canada Post does not provide tracking through the mail stream, mailings in Canada will have fewer Event Status Codes available. For Canadian mailings, the Status Codes available are:
MailPieceCreated – the mailpiece final PDF has been generated and sent to the print delivery network for fulfillment.
Addressed – the addressing of the mailpiece has been completed.
Printed – the printing of the mailpiece has been completed.
Mailed – the printer has handed off the mailpiece to Canada Post.
pURLOpened – the recipient has visited their pURL. Each visit will trigger a new event.
pURLCompleted – the recipient has visited their Goal URL. Each visit will trigger a new event.