Postalytics developed a simple, fast and non-technical process to find and configure vanity domains from within the Postalytics platform. These domains facilitate the redirect process to enable you to use your own landing pages with your direct mail campaign.

You can easily search for, purchase and manage vanity domains  marketing campaigns.


How to Purchase and Register a Vanity Domain

Below are step by step instructions on how to search for and purchase a vanity domain in Postalytics.

From the Home page, click on Domains under your username in the upper righthand corner.

Next, in the Domains tab, search to see if the domain you have in mind is available. Enter the domain name in the first box, and select the extension from the menu in the second box, and then click Search:

In the example below, ‘’ has been entered, to see if it is available:

Vanity Domain Name Search Domain Already in Use Not Available

This domain has already been purchased, so another selection will need to be made. Let’s try

Vanity Domain Name Search Domain Available for Purchase

This domain,, is available so check the terms and conditions box and click Register Domain. The next screen is a message asking to confirm the registration. Click Yes, Proceed to Payment Page to proceed. You’ll be directed to the Checkout page. If everything is correct, click Continue.

Vanity Domain Order Checkout Page

Next, confirm the Payment Information and click Submit Order.

Vanity Domain Payment Option Confirmation

The final page, Order Summary, includes a message stating that the domain is being registered. Once the domain has been registered, it will appear on your account’s Domain page under Domains and you’ll be ready to use it for pURL campaigns. 

*Note that new domain registrations can take up to 24 hours to propagate.

Vanity Domain Order Summary Domain Being Registered