If you run an agency account, MailBack™ works as a reseller-friendly add-on: your sub-accounts (clients) create and run their own pixels, and you can add a markup to lead pricing and keep the difference as revenue.
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What agencies can do
Offer MailBack™ to sub-accounts. Eligible sub-accounts can create pixels and capture leads, each with their own add-on subscription.
Mark up two ways. Add a percentage on each lead delivered and/or a recurring markup on the add-on subscription itself.
Track markup revenue. See what you've earned and what's accruing this cycle — see The Markup Revenue Report.
Keep your branding. MailBack™ runs inside your white-labeled portal like the rest of Postalytics.
How the money flows
1. You set your markup(s) — a per-lead percentage, a recurring add-on markup, or both.
2. A sub-account sees only the marked-up prices when configuring a pixel or activating the add-on.
3. As the add-on bills each cycle and leads are delivered, the sub-account is charged the marked-up amounts.
4. The markup portion is tracked as your agency revenue.
Note: Sub-accounts never see your wholesale cost — only the marked-up prices they pay.
Related articles
Setting Your Lead Markup
The Markup Revenue Report
Sub-Accounts and MailBack™