How to Understand Your Pixel Report
Understanding Your Pixel Report
Each pixel has a report that shows how it's performing, the leads it has captured, and any Flow it's connected to. Open it by clicking a pixel from the list.
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The tabs
Overview — performance at a glance: total leads, leads this billing cycle vs. your cap, average daily volume, and trends over time.
Leads — the list of captured leads, with details and download.
Flow Status — the Flow this pixel is connected to, so you can see how its leads are handled.
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Key metrics
Total Leads — Leads captured in the selected date range.
This Cycle — Leads counted against your monthly cap for the current billing cycle.
Avg Daily — Average leads per day across days that produced leads.
Recent Usage — A month-by-month (expandable to day-by-day) breakdown of leads.
Note: Report counts are based on when a lead was delivered to your account, so they line up with what you're billed and with the activity feed.
Date range
Use the date range control to focus the report on a specific period. Counts and the chart update to match.
Related articles
How to Download Leads
How Leads Become Mail Through Flows