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How to Understand Your Pixel Report

Understanding Your Pixel Report

Each pixel has a report that shows how it's performing, the leads it has captured, and any Flow it's connected to. Open it by clicking a pixel from the list.

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The tabs

Overview — performance at a glance: total leads, leads this billing cycle vs. your cap, average daily volume, and trends over time.

Leads — the list of captured leads, with details and download.

Flow Status — the Flow this pixel is connected to, so you can see how its leads are handled.

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Key metrics

Total Leads — Leads captured in the selected date range.

This Cycle — Leads counted against your monthly cap for the current billing cycle.

Avg Daily — Average leads per day across days that produced leads.

Recent Usage — A month-by-month (expandable to day-by-day) breakdown of leads.

Note: Report counts are based on when a lead was delivered to your account, so they line up with what you're billed and with the activity feed.

Date range

Use the date range control to focus the report on a specific period. Counts and the chart update to match.

Related articles

How to Download Leads

How Leads Become Mail Through Flows