Your Data Tier decides what kind of records MailBack™ returns and what you pay per lead. You pick a tier in Step 2 of pixel setup.
The Tiers
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B2C Value — Best for high-volume consumer mailing — Full consumer record: name, address, and core demographics (age, gender, income, home value, marital status, children).
B2C Premium — Best for data-rich, personalized consumer campaigns — Everything in B2C Value plus the full Top Demographics package on every record.
B2B — Best for focused business prospecting — Verified business records only, with B2B firmographics (company, title, industry, revenue, work email). Visitors without a business match are dropped.
Note: B2C Premium includes Top Demographics automatically — there's nothing extra to add.
Compare Data Plans
Click Compare Data Plans on Step 2 to see a side-by-side table of what each tier includes and its current per-lead price.
Pricing
Per-lead pricing is shown live on each tier card and in Compare Data Plans. Your Per-Lead Price summary on Step 2 totals the tier plus any Phone Append.
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