Frequently Asked Questions

How am I billed?

Per lead delivered, within the Monthly Leads Budget you set on each pixel. Each pixel bills on its own subscription. See What is an Add-On Subscription.

Why don't my report numbers match exactly day to day?

Report counts, the activity feed, and billing all count a lead on the day it was delivered to your account (in UTC), so they line up with each other. Because delivery lags the actual visit, a visit late at night may be counted on the next day.

Do all leads include a phone number?

Only if you enabled Phone Append, and only where a number is available. Phone Append isn't offered on the B2B tier.

Can I change a pixel's data tier or settings later?

Yes — most settings are editable. Changes apply going forward and don't reprice existing leads. See How to Edit a Pixel.

How do I stop charges for one website?

Turn that pixel Off. Each pixel bills independently, so others are unaffected. See Pixel Status.

Do I have to mail every lead?

No. Leads always run through a Flow, but mailing is optional — a Flow can simply save leads to a contact list (to download, nurture, or use elsewhere). Tie the Flow to a triggered drip campaign only if you want pieces sent automatically.

I'm an agency — how do I price MailBack™ for clients?

Set a markup percentage; sub-accounts pay the marked-up price and you keep the difference. See Setting Your Lead Markup.

Related articles

Pixel Not Collecting Leads

Understanding Your Pixel Report